Holiday season's just around the corner - er, not really - but for the brewing industry it is. Southern Tier goes against the Christmas Cheer and focused their new Krampus Imperial Brown Lager on giving bad kids their just desserts - with sticks and chains.
From the label:
European tradition says that while St. Nick is busy delivering presents to good little boys and girls, Krampus hands out punishments to the bad. A fanged, goat-horned bully, the Christmas Devil uses sticks and chains to beat the naughty children.
Um, OK. No wonder the label status is now in jeopardy. As for the beer, it looks rather tasty. Keep an eye out for it later this year.
An extremely early Holiday Cheers,
Dave
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